PT_BR
AuLate é uma marca de sorvetes para pets com uma personalidade goofy, amigável e divertida.
Pensando em quebrar a rotina dos nossos bichinhos que passam suas vidas inteiras comendo pedrinhas secas, o sorvete além de ser uma petisco diferenciado, ajuda também no controle de temperatura dos pequenos em dias de calor — já que a boca é um de seus principais sistemas de transpiração.
ENG
AuLate is an ice cream brand for pets with a goofy, friendly and fun personality.
Thinking about giving a break to our pets routine of spending their entire lives just eating dry boring little rocks, the ice cream is more than a nice treat for pets, as it helps to control the temperature of our best friends on crazy hot days — since their mouth is one of their main cooling systems.
Thinking about giving a break to our pets routine of spending their entire lives just eating dry boring little rocks, the ice cream is more than a nice treat for pets, as it helps to control the temperature of our best friends on crazy hot days — since their mouth is one of their main cooling systems.
PT_BR
AuLate é o resultado de um estudo de tendências no universo pet.
O projeto consiste na criação de uma marca + todo seu universo visual.
Primeiramente, após uma bateria de pesquisas, foi conceituado o nome da marca e o que ela representaria. Com um nome cômico por ser uma paródia de au lait/au latte, nasceu assim todo o universo do sorvete pet mais divertido.
ENG
AuLate is the result of a trends study in the pet market.
The branding project consists of creating a brand + its entire visual identity.
First, after a research phase, the brand name and what it would represent was finally conceptualized.
First, after a research phase, the brand name and what it would represent was finally conceptualized.
Since the name is a kind of joke playing with the words au lait/au latte (used all over the place in Brazil to "gourmetize" ice cream brands), the whole universe of the most fun ice cream brand for pets was able to come alive.
